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The Buzzword: ‘Athleisure’

The trend has been here with us for some time now, but only recently I learned that it has it’s own fashion category named: ATHLEISURE.

Athletic + Leisure (of course)

Focusing less on sportswear as technical apparel, and more as a lifestyle, athleisure can be worn anywhere, anytime.

The formal Wiki goes like that:

Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.   The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people’s everyday wardrobes. Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.

Few brands I love that fits exactly to this category :

NO KA’OI

https://shopnokaoi.com/

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ADAY

https://www.thisisaday.com/

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SWEATY BETTY

https://www.sweatybetty.com/

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LNDR

https://lndr.uk/

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ALALA

https://alalastyle.com/

#fashion #shop #slider #sweatybetty #sports #LNDR #athleisure #ADAY #ALALA #lifestyle

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Tel-Aviv

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